Experience
Douglas McDaniel has over 15 years experience in leveraging interactive media and technical communication into results-oriented media-related projects. Some of the more interesting calls Doug gets:
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to help draft a communications plan that addresses business-related operations for a federal agency in the event of a national avian influenza pandemic
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to develop a database-driven television program guide in Active Server Pages for an emerging cable music network
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to deploy a budget-minded content management system for a company that represents recording artists who need to be able to edit and manage not only their web site, but their music careers
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to help a new author write her first book
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to develop a metatagging Search Engine Optimization (SEO) strategy for a large commercial client whose search engine results are dropping like a stone
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to write a marketing plan for how a regional retailer should begin to move toward selling products on their web site
In the past three years, Doug has written two regional history books and also been a consultant on projects for the United States Navy, Bechtel National, Science Applications International Corporation, the US Centers for Disease Control and Prevention, UT Medical Center, Goody’s Family Clothing, Rack Room Shoes, Bike Athletic and the Martin Luther King Jr. National Historic Site.
Doug also spent two years teaching basic computer skills and and advanced web design to minority youth offenders and adults on probation and parole for a nonprofit Christian ministry in Knoxville.
From 1998 to 2003, Doug provided content development, marketing strategy, editing, and digital media services for a variety of companies, including Physicians Practice Digest, Wellplanet.com, Hewlett Packard, Samsung, Brother, Panasonic, and the City of Knoxville.
From 1992 to 1998, Doug was a public information specialist for SAIC. Clients included the US Centers for Disease Control & Prevention’s Office of Health Communications, Office of Minority Health, Office of the Director, and Office on Smoking and Health.
During this time, Doug was the project manager for a $4 million statewide touchscreen kiosk network for the 1996 Atlanta Olympic Games for the Georgia Department of Transportation and the Federal Highway Administration. In 1993 and 1994, Doug was the task leader for a $1.2M public information support contract to the CDC, where he managed the authoring and publication of a comprehensive prevention information resource handbook, participated in the editorial management of the 1997 Surgeon General’s Report on Smoking and Health, and developed disaster-response pamphlets and brochures for the 1993 mid-west floods and the Kobe, Japan earthquake. Doug wrote two speeches for then CDC Director Dr. David Satcher, who later became the Surgeon General of the United States.